With coronavirus dominating the headlines and our nation undergoing major social and economic upheaval, breaking through the noise and reaching your intended audience is more important, and simultaneously more challenging, than ever before. In-person events like RSA...
It’s hard to believe it’s been less than six months since the start of the COVID-19 pandemic in the U.S. This global outbreak sparked a massive disruption in our lives, from how we work to how we shop. COVID-19 and social movements like Black Lives Matter and Pride...
The economic downturn resulting from the pandemic has been felt across nearly every industry, and the venture capital (VC) world is no exception. Although investments are still being made across the cybersecurity landscape, they have slowed in pace over the past few...
As we enter this next phase of the pandemic, how should organizations shift their marketing priorities? What has changed about the sales process? How should you realign budgets and staff to do more with less? Merritt Group hosted the webinar CMO Insights: Sales &...
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...