Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...
Today’s tech media landscape has become cluttered with an abundance of information platforms and sources. Where, then, are cybersecurity professionals, C-Suite leaders, and CISOs in particular, turning to for in-depth, trustworthy information? Merritt Group partnered...
When we rang in the New Year, the expectations for 2020 were high and the promise of a new decade was within our reach. No one predicted the pandemic that would befall our world during the first half of the year, and with it, the unprecedented challenges that would...
David Meerman Scott coined the PR phrase “newsjacking” back in 2011, and while the term has always seemed a bit aggressive to me, the concept has strategic value. Scott defines newsjacking as “the art and science of injecting your ideas into a breaking news story so...