The financial impacts of COVID-19 have sent shockwaves through nearly every industry, from retail to defense contracting. Companies have been forced to make tough decisions, including hiring freezes, budget cuts and layoffs. Marketing organizations have been some of...
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...
As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...
The Cyber Marketing Society just launched its inaugural CyberMarketing Con 2020, offering numerous panels and intriguing discussions in order to help cyber marketing and PR professionals succeed. Scheduled to take place on Wednesday, September 23rd, at 10am ET, the...
This year’s economic downturn has forced many entrepreneurs to stop and reevaluate how (and if) they will pursue their startup dreams. But innovators—don’t give up hope just yet. For the right idea backed by the right team and marketing strategy, there is still...
Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...