You landed a media interview — congratulations! You have the attention of a reporter whose story has the potential to be a game changer and put your startup on the map. Now don’t blow it! Whether you’re being interviewed for an online piece, radio or broadcast, there...
What will your customers want tomorrow? What strategic decisions should you make today to hit those metrics? Getting the answer to these questions may soon be as simple as asking your very smart digital assistant, thanks to an emerging technology — artificial...
A challenge that we often run into in MG’s Government Practice is how to effectively sail the seas in this controversial political climate to help our clients to make a splash without rocking the boat. The seas are rough and it seems easier to just stay out of...
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...
Hiring a public relations (PR) agency, especially for smaller and more nimble startups, can often be a substantial investment from a budgetary and resource perspective. While the measurement for the effectiveness of PR is clearly becoming more tangible as part...
As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters? While a lot of older PR tactics can seem out...