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When we rang in the New Year, the expectations for 2020 were high and the promise of a new decade was within our reach. No one predicted the pandemic that would befall our world during the first half of the year, and with it, the unprecedented challenges that would...
David Meerman Scott coined the PR phrase “newsjacking” back in 2011, and while the term has always seemed a bit aggressive to me, the concept has strategic value. Scott defines newsjacking as “the art and science of injecting your ideas into a breaking news story so...
With coronavirus dominating the headlines and our nation undergoing major social and economic upheaval, breaking through the noise and reaching your intended audience is more important, and simultaneously more challenging, than ever before. In-person events like RSA...
The economic downturn resulting from the pandemic has been felt across nearly every industry, and the venture capital (VC) world is no exception. Although investments are still being made across the cybersecurity landscape, they have slowed in pace over the past few...
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...