Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...
In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate...
I empathize with 2020 and 2021 college graduates entering today’s job market. COVID-19 is changing the way businesses operate in the short term of course, but the long term impact remains unclear. I graduated in 2009 (shout out to Lake Forest College) and the economy...