For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue. Released...
Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The...
It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...
Standing out in today’s market is tough. Below are a few key marketing creative and design tips you can follow to ensure that you are looking your best in the B2B world. Standing out from your competitors matters Before starting the design process, do your...
Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients. The medium has grown in popularity year over year, with more than one-third of the...