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Performance Marketing

We’re your guides through the digital ecosystem, bringing you proven performance marketing solutions backed by our deep industry knowledge, helping drive demand that converts to business growth.


At the intersection of data, analytics, technology and digital channels, our team will help you accelerate pipeline, reduce cost-per-acquisition and fully optimize your funnel to increase sales.

Performance Marketing solutions

Messaging and positioning

We have decades of dedicated experience helping our clients slice through competitive markets with fresh messaging and unique positioning, placing marketing teams and sales on the right track for success.

Creative and design

Our designers work hand-in-hand with our digital marketing teams to take a dynamic, fail-fast approach to ads that ensures your creative is always relevant to your target audience. At the same time, our clients get the economies of scale of combining creative and digital marketing within one agency.

Data solutions

We know that our clients’ targeting is only as good as their audience data. Whether it is the C-suite, line of business executives, government agency leaders or practitioners — we help you build smart audience profiles, matching ICPs, to more accurately target prospects who are in-market for your products and services.

Marketing technology consulting

We have helped dozens of clients build their MarTech platform from the ground up by integrating streamlined tools in marketing automation (i.e., Marketo, Pardot, Hubspot), CRM (i.e., Salesforce, Dynamics CRM, CMS (i.e., WordPress, Drupal) and databases to optimize MarTech performance and usability.

Digital Media & Conversion Rate Optimization (CRO)

We give our clients the campaigns needed to maximize every dollar spent, from account-based approaches to contact-level prospecting. We go above and beyond to analyze media consumption data in near real-time, utilize testing strategies , and score platform performance to develop models that work for our client’s business and their target audience.

Content and website personalization

Many of our clients need more website traffic, conversions, and qualified leads. That’s why we develop dynamic on-site and off-site content personalization, leveraging our data-first approach to perform contextual data appends on platforms like Google, Facebook, LinkedIn, and Programmatic media, driving more engagement and influencing buyer behavior.

Website design and development

Your digital marketing efforts all lead back to your website, which means it needs to engage through striking visuals, branding, messaging, and compelling content. But, it’s not just a veneer. Your website requires optimization for search and conversion, with a CMS that streamlines updates. We use experience and best practices to build award-winning websites for our clients.

Search Engine Optimization

Effective SEO requires strong knowledge of on-page and off-page optimization, a dynamic understanding of search algorithm evolution, and a deep understanding of client marketplace and content creation. We combine these elements to forge SEO strategies that reel in organic traffic and qualified leads. 


Increasing Sales Meetings by 25 Percent in 90 Days

In late 2017 Indentrix rebranded as Endera. To reintroduce the company to the security market and drive sales, we came on board and drove a 65 percent increase in top-of-funnel leads – driving over 350 new prospects into Endera’s marketing database over just a 90 day-period.

A performance marketing process that works

The digital ecosystem is growing increasingly louder while attention spans dwindle. We start by understanding your goals, then craft strategies and campaigns to navigate this complex landscape, captivating buyer attention and influencing buyer decision-making along the way. At every step, we measure, analyze and adjust to maximize ROI — which translates to more, qualified leads to fill your funnel.

Your market is our market 

Rarely will you find a digital marketing agency that truly understands your business’s unique challenges, opportunities and buyer personas. With Merritt Group, you get just that. We are truly an extension of your marketing team, as our performance marketing experts offer unmatched familiarity with your customer base, their needs and where to best reach them. Our unmatched experience delivers a fresh approach to dynamic targeting, personalization, conversion rate optimization, MarTech optimization, and more — fine-tuning your efforts for maximum effect.

Why Merritt Group 

With decades of experience, award-winning success, and national recognition for our digital campaigns, we’ve built our reputation on results and trust. We combine deep industry knowledge with talented marketing professionals, creatives, and content specialists to elevate our clients above the noisy digital marketplace. We build digital marketing campaigns and strategies focused on performance, helping brands capture new and existing audiences for conversion. 

Our deep domain expertise in specific industries and emerging tech makes us trusted advisors, allowing us to work in tandem with your team to craft data-driven marketing practices. Contact us today to learn how we can help your brand grow through performance marketing.


Shahed Ahmed

EXEC Vice President, Partner| Tom Rice's Linkedin

Ask Shahed about

  • Marketing Technology
  • Account Based Marketing
  • Data Strategy
  • Programmatic Media

Contact Shahed

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.