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Data Services

In today’s privacy-centric environment, harnessing the power of your first-party data has taken on increased importance. In addition, cleaning, collecting, analyzing, and extracting insights from multiple data sources is the bedrock for any first-party data strategy.

Merritt Group’s data services help empower digital campaigns and account-based marketing initiatives with turnkey data solutions, helping augment and operationalize your data to drive results.

Our Data Services & solutions

Data brokering

Leverage our many relationships with industry-leading data brokers to access insightful third-party and intent data. We have a longstanding history of success with best-of-breed data brokers like Dun & Bradstreet, Versium, LeadSift, Bombora, and many more.

Data augmentation

Improve the reach of your digital marketing campaigns and better understand your buyer through our identity resolution and data augmentation toolset. By appending B2C identifiers to your B2B audience, we can increase advertising platform match rates by 400%. Reach more of your target addressable market while cutting waste and over-reliance on third-party data solutions.

Data cleaning

In an era of constant job change, experts believe that estimates that email lists degrade at a rateof 20-30 percent a year. By cleaning your data, we help you reduce bounce rates, churn and increase time-to-sale by focusing on the companies and contacts that matter most.

Omni-channel enablement

Solve marketing problems, improve sales efforts, and boost lead generation through data services built to address an omnichannel marketing approach. We customize our data services to guide your SMART goals and help achieve business objectives.

Data consolidation

Marry first and third-party data for real audience insights. We help B2B and B2G organizations gather relevant first-party data while partnering with best-in-class data brokers to uncover valuable third-party data. Our data specialists then bring together these sources to create a clearer picture of your target audience, buyer personas, purchasing behavior, and much more.

Data integration

Reveal intent data and integrate it into your current stack to empower campaign responses on the fly. Our data services allow you to integrate key data into current or future marketing efforts, streamlining the process and hyper-focusing targeting for maximum lead generation.


Capturing 500 Leads from a Single Premium Asset

Avizia needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. Our work drove a 57 percent increase in organic website traffic in 90 days, a 36 percent landing page conversion and hundreds of qualified leads.

Our Data Services and Solutions process

Our data strategists help you uncover opportunities from your data, working to help you formulate a first-party data strategy while supporting you with privacy-centric second and third-party data solutions. We help brands fuel narratives through data to create fresh storytelling, revitalized marketing initiatives, and hyper-targeted lead prospecting.

Your market, our mission

Merritt Group has worked intimately with emerging tech, healthcare, government, and security company data for over two decades to create effective lead generation. We’ve often been in these industries longer than our clients, allowing us the ability to provide high-value data services, strategies and solutions backed by seasoned expertise. Our familiarity with your unique data landscape enables us to work faster and smarter, exposing compelling stories your marketing teams can use to springboard campaigns.

Why Merritt Group?

Since 1996, we’ve achieved national recognition and award-winning success through data-driven strategies. We equip clients with actionable data focused on their unique objectives to streamline marketing campaigns and lead generation efforts throughout the buyer journey. Whether it’s audience modeling, product roadmaps, sales pipeline, or SMART goals, our data services provide the foundations for gathering valuable leads and closing sales. Upgrade your brand initiatives with specialized data services from experienced specialists and enterprise-level data brokers.

Our tools, services, and solutions make data work for you. Discover exceptional to help you excel with the help of Merritt Group’s robust data services.


Melissa Chadwick

Senior Vice President of Content    |Tom Rice's Linkedin

Ask Melissa about

  • Brand Storytelling
  • Content Marketing Strategy
  • Content Development/Copywriting
  • Performance Monitoring & Analytics

Contact Melissa

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.