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How to Approach Media Relations During a Pandemic

In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...

3 Takeaways from Cyber Press Uncorked at Our RSA Wine Down Panel

With 36,000 registrants, 704 speakers and 657 exhibitors, this year’s RSA was as exciting as ever! The steady buzz of conversations swirled around the battle between the DoD and Huawei, security risks associated with the rise of genetic-testing services and of course...

Can We Still Build Professional Networks in the Age of Digital?

Building a professional network as a communications professional is not an outdated concept. When you have a network of smart, strategic and capable resources in your corner, it is easier to find expertise when a project is just outside of your comfort zone, gather...

Top Silicon Valley PR Events to Attend in 2020

Other than your own skillset, a PR professional is only as good as their network. While the right connections are critical to getting your story out to the market, equally so is the power of your own personal connections. The ability to continually learn from others...

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