In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...
I presented a webinar this week on How to Market & Sell When It's Not 'Business as Usual' as part of NVTC's "Business Continuity in a Pandemic" series. The virtual event broached a very important topic we’re all dealing with right now: businesses are...
With 36,000 registrants, 704 speakers and 657 exhibitors, this year’s RSA was as exciting as ever! The steady buzz of conversations swirled around the battle between the DoD and Huawei, security risks associated with the rise of genetic-testing services and of course...
Building a professional network as a communications professional is not an outdated concept. When you have a network of smart, strategic and capable resources in your corner, it is easier to find expertise when a project is just outside of your comfort zone, gather...
Other than your own skillset, a PR professional is only as good as their network. While the right connections are critical to getting your story out to the market, equally so is the power of your own personal connections. The ability to continually learn from others...