As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...
In May 2020, Google announced the addition of its Core Web Vitals performance metrics to the Page Experience ranking factor. The intention of this set of metrics is to assess the overall functional fitness of a website's user experience. Think of this as a quick test...
When I look back at my career, there’s one day that I’ll never forget: May 4, 2009. This was the day that would change everything for me, both personally and professionally. It was the day I finally met Tim Wilson, the co-founder and editor of Dark Reading. Sure, we...
We look forward to our favorite week of the year—Merry Week of Giving—where we come together for seven days of volunteering, holiday activities and giving back to the local community. As we close out 2021, we’re thrilled to share the impact of this year’s Merry Week...
Throughout the pandemic, so much has changed within marketing. As marketers, we now face fresh opportunities to connect with customers, support sales teams and drive the strategic goals of the enterprise. Last week, I moderated a Northern Virginia Technology Council*...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...