Reaching federal decision-makers has always been a challenge. Traditionally, this was due to the restrictions placed on the content they’re allowed to view during work hours; but now with a shift towards telework policies, it’s more about finding them where they are,...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
As we enter 2021, the coronavirus refuses to take a hint and in fact, it continues to evolve as new variants emerge in Africa and Europe. As a result, so will distance and hybrid learning—and education technology (EdTech) companies need to be ready for this next...
The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...
To say 2020 wasn’t a monumental year for healthcare would be a huge understatement. Exponentially greater acceptance and use of health IT — driven by pandemic safety concerns — led to a boom in solutions from existing and startup players entering the scene, making it...