Don’t be too surprised next time you hail a ride or order groceries and find there’s no actual driver behind the wheel. In cities around the world, emerging players in autonomous vehicles (AVs) are piloting programs to test the readiness of AV technology, as well as...
2021 was an unprecedented year in the government media landscape, and we’re forecasting the shifting momentum will continue in 2022. It’s only fair for a media landscape to match a rapidly changing environment in the federal government. We’ve seen continued...
Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...
When I look back at my career, there’s one day that I’ll never forget: May 4, 2009. This was the day that would change everything for me, both personally and professionally. It was the day I finally met Tim Wilson, the co-founder and editor of Dark Reading. Sure, we...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...