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Public Relations

8 tips for media-friendly healthcare research reports

Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

3 tips to boost your healthcare AI message In 2022

While many industries struggled to survive during the pandemic, digital health was having its moment to shine. Since March 2020, billions of dollars in funding have poured into the space and startups have continued to boom. As a result, marketers have faced added...

What will resonate with the tech press heading into 2022?

It’s hard to believe we have just a few months left in 2021, but that doesn’t mean technology news will slow down — if anything, it’s going to speed up.  While groundbreaking technology innovations and developments, or just the latest smartphone, can capture the...

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