Cyber marketers everywhere are gearing up for the industry’s biggest event of the year, RSA 2023, which kicked off yesterday in San Francisco! For the last few months, marketing teams have been busy as ever, planning cocktail hours, creating new booth designs,...
At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
It’s that time of year again when we’re inundated with tips on self-improvement and predictions for the months ahead. However, 2023 promises to be especially interesting for marketers. Over the past 25 years, we've seen two major recessions, huge advances in...
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...
While cybersecurity makes headlines all year round, October’s annual National Cybersecurity Awareness Month (NCSAM) brings a fresh opportunity for individuals and organizations alike to reflect on their current cyber defense strategies and how they can improve them...