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Covering your bases to convert healthcare buyers

In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...

Autonomous vehicles are here: What does it mean for marketers?

Don’t be too surprised next time you hail a ride or order groceries and find there’s no actual driver behind the wheel. In cities around the world, emerging players in autonomous vehicles (AVs) are piloting programs to test the readiness of AV technology, as well as...

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