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Public Relations

4 Reasons Why Startups Should Have a Brand Strategy

Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in...

Q&A With a Merritt Group-er: Get to Know Licie Leite

Get to know the latest addition to the Merritt Group team!  What do you do at Merritt Group? I’m a Public Relations Intern for the Security, Business Technology and Government Groups. I also support some of our marketing efforts by doing research, creating social...

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to...

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