Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.
At Merritt Group, we’re firm believers in the power of bringing PR and marketing services together, streamlined under one roof. As a unified marketing agency and B2B PR agency, we’ve seen how integration paves the way for more compelling storytelling, sharper brand...
In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...
In the fight to capture their target audience’s attention, marketers and PR professionals must deploy a range of omnichannel tactics to boost engagement, raise brand awareness, and move customers further down the purchasing funnel. Today, Merritt Group is thrilled to...
Once again, the cybersecurity community made its collective annual trip to the RSA Conference in San Francisco, CA from May 6-9. Met with much anticipation, exhibitors excitedly displayed the latest and greatest innovations since the industry last gathered in April...