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As someone who has spent a lot of time working with partner teams, I often see the same disconnect: organizations invest a lot of time, budget, and brainpower into customer experience (CX), while partner experience (PX) is treated as an afterthought. Nearly half...
Key takeaways A strong joint value proposition is essential: Partners must articulate how their combined solution directly addresses customer pain points and delivers measurable business outcomes. It’s not just about brand alignment—it’s about proving real...
Partner marketing can feel like herding cats while juggling spreadsheets. One day you’re tracking partner performance, the next you’re untangling MDF requests and praying someone actually uses the portal you spent months launching. Imagine having a really helpful...
The key to successful partner marketing is finding the right fit. Like in life, you want a compatible match where complementary strengths come together to deliver collective growth. Sure, a recognizable brand or large audience might catch your eye at first, but...