AI in marketing and communications has moved quickly from novelty to necessity. Marketers are no longer just testing pilots — they’re redesigning workflows and driving measurable performance gains. A 2025 McKinsey survey found that two-thirds of organizations are now...
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
As a graphic designer, it’s impossible to ignore how quickly AI is weaving its way into the creative process. From Photoshop’s generative fill tool to Illustrator’s AI-assisted vector generation plugins, design software is evolving to make creation faster and more...
Generative AI continues to transform so many facets of content creation. With Google DeepMind’s recent release of Veo3, everybody from marketers to creative professionals can harness the power of generative AI for video production. The technology represents a leap...