Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers,...
According to Forrester, “today’s (B2B) buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle,” and recent studies show that 74 percent of business buyers conduct more than half of their research online before...
The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels. In addition to analyzing the trends and influencers...
Protecting patient privacy has always been the primary concern for providers and physicians, from HIPAA to Electronic Health Records. Now, with more patient data being stored digitally and new technologies like IoT and telemedicine connected to IT networks, protecting...
Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and...
The internet of things has a multitude of applications in healthcare, ranging from the personalized data collection from smart sensors and wearables to enterprise solutions like connected peripherals and medical device integration. Its potential to improve...