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Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private...
With more than 269.6 million users and climbing, Twitter has become one of the largest social media platforms in the world, allowing everyone from CEOs to teens to instantly share their thoughts. While sending out a tweet may have a low impact on the everyday citizen,...
There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key...
Does thought leadership still matter to government audiences? That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still...
Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results? In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...
What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications? I had about 30 minutes to discuss this last week during a media relations...