Reaching federal decision-makers has always been a challenge. Traditionally, this was due to the restrictions placed on the content they’re allowed to view during work hours; but now with a shift towards telework policies, it’s more about finding them where they are,...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
Federal is an old-school market that requires an old-school marketing approach. Right? Not anymore. Investing in digital approaches to reach federal decision-makers is more important than ever as COVID-19 teleworking policies push an increasing number of government...
The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
As 2020 mercifully comes to an end, we’re all stuck with the same thought: 2021 has to be better, right? The pandemic is raging on, but there are promising signs on the vaccine front. Presidential transitions are complicated and messy, but they also tend to bring...
2020 has been a weird year jam-packed with unique challenges. The COVID-19 pandemic, California wildfires, killer bees...the list goes on. Add the U.S. presidential election to the list, with its unprecedented voter turnout, interest and political polarization....