Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...
David Meerman Scott coined the PR phrase “newsjacking” back in 2011, and while the term has always seemed a bit aggressive to me, the concept has strategic value. Scott defines newsjacking as “the art and science of injecting your ideas into a breaking news story so...
In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate...
As we enter this next phase of the pandemic, how should organizations shift their marketing priorities? What has changed about the sales process? How should you realign budgets and staff to do more with less? Merritt Group hosted the webinar CMO Insights: Sales &...
I empathize with 2020 and 2021 college graduates entering today’s job market. COVID-19 is changing the way businesses operate in the short term of course, but the long term impact remains unclear. I graduated in 2009 (shout out to Lake Forest College) and the economy...