In the second of a three-part series on federal account-based marketing Peter Jacobs of Merritt Group, Aaron Heffron of Market Connections and Courtney Hastings of Qlik discuss how information and data can inform content strategies and how messaging, collateral and...
In the first of a three-part series on B2G Marketing, Merritt Group and Market Connections discuss how to optimize your account-based marketing (ABM) approach for the federal government market. For the Lay of the Brand podcast, Peter Jacobs of Merritt Group and Aaron...
Clutch, a market research firm that uses data-driven results to rank and rate the highest performing B2B companies, named Merritt Group a top corporate communications firm in April, and announced on August 10 that Merritt Group has been recognized in a second category...
Much of the account-based marketing (ABM) program’s success is dependent on knowing who the decision-makers, contributors, and influencers are but how can marketing and capture teams identify and categorize these targets? And once you’ve found them, how do you...
On the heels of Merritt Group's launch of the B2G Marketing Playbook, our very own Matt Donovan (SVP for Government at Merritt) sat down on The Government Huddle with Brian Chidester to discuss the importance of agency-specific efforts in the federal space and...
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...