In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral....
One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...
In the wake of Facebook’s data-privacy scandal, Bloomberg reports that the company has been conducting market research to gauge whether consumers would choose to pay for an ad-free subscription service. This would allow users of Facebook to opt-out of sharing their...
For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue. Released...
If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must....
It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...