It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...
Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account. But the big question facing...
It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even mean, and how can organizations use it to communicate with...
Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns...
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...
The word “ad” can often evoke a natural negative connotation. Consumers do not like being sold to and viewers do not like suffering through irrelevant commercials (especially in today’s on-demand, easy-skip environment). So why do we keep talking about advertisements...