Do you remember the 90’s show Home Improvement? In that series, Tim Allen played the bumbling Tim "The Toolman" Taylor, host of the "Tool Time” home-improvement show. His quest for more power usually led him into destructive shenanigans, fits of catchphrase grunts and...
You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you. Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? Did you know that 53% of...
RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short. What is GMP? All the Google...
World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life...
Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift...
As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a...