The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are...
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining...
Federal is an old-school market that requires an old-school marketing approach. Right? Not exactly. Successful contractors are going digital. That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market...
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study. Unveiled by Merritt Group earlier this week, together with partners...