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In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...
The current market is possibly the toughest that modern businesses have ever faced. Millions of people are unemployed. Businesses are wondering when they’ll reopen. More than half of Americans are afraid of what the future holds. How do you market at a time like this?...
I presented a webinar this week on How to Market & Sell When It's Not 'Business as Usual' as part of NVTC's "Business Continuity in a Pandemic" series. The virtual event broached a very important topic we’re all dealing with right now: businesses are...
Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private...
Does thought leadership still matter to government audiences? That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still...
In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of...