As we head into the final stretch of an unforgettable 2020, telehealth marketers are likely just trying to keep their head above water. With relaxed policies and the infusion of $200M from the CARES Act, combined with an increase in patient willingness to try virtual...
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...
There are more than 8,000 marketing technology (martech) solutions on the market today according to Chief Marketing Technologist Blog. Who has the time to try even a fraction of the tools depicted in this eyesore of a “supergraphic”? To cut through the clutter, here...
This year’s economic downturn has forced many entrepreneurs to stop and reevaluate how (and if) they will pursue their startup dreams. But innovators—don’t give up hope just yet. For the right idea backed by the right team and marketing strategy, there is still...
Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...
You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...