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This blog is the third in a series of posts examining MG Labs’ 2024 State of Generative AI Use and Impact Report and its implications for both AI marketers and PR professionals. Follow the links to read blogs one and two. Over the last two years, Generative AI...
Merritt Group’s new study reveals over 90% of decision makers believe their organizations will increase their use of AI year-over-year—but as demand for this technology increases, so does the need for more education. This is the second installment of our...
Merritt Group Launches AI Technology Practice to help vendors navigate a maturing market. Artificial Intelligence (AI) has stunned the world with its potential to reshape how work gets done. Offices are abuzz as workers experiment with these new tools...
A recent report from Accenture stated that “Gen AI is poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.” That’s a big statement. And even if it’s partially true, we’re all currently...
In the rapidly evolving marketing landscape, staying ahead of technological advancements is not just an option; it's a necessity. As a forward-thinking marketing agency, we're always looking for tools that streamline our operations and enhance the value we deliver to...
When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...