Agency life is fast paced. It requires the ability to multi-task and pivot quickly, and demands a constant focus on client needs. That can be taxing if you don’t keep things in perspective. One way Merritt Group helps to keep staff so energized to focus on our...
What do you do at Merritt Group? I’m a senior graphic designer in the marketing services group. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment at Merritt Group was when our creative team did the branding for AdWeek...
As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a...
Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more...
In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral....
Amazon continues to make news around its ambitions to invade the ad space. Last week, news broke that Amazon stopped buying (and offering its sellers) Google Search ads. These are the ads that appear alongside Google search results when Google users search for...