What do you do at Merritt Group? I am an Account Executive supporting Merritt Group’s Cybersecurity Practice. I also help manage and curate Merritt Groups social media properties such as Twitter, LinkedIn, Facebook or Instagram (shameless plug!). What’s...
There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about...
What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or...
You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you. Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? Did you know that 53% of...
RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short. What is GMP? All the Google...
World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life...