In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting – that database and the care with which...
As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting. One of the best ways to gain more “knowledge” about...
Get to know the latest addition to the Merritt Group team! Julie Feldsott is an experienced Account Executive for the Security and Business Technology Groups. What do you do at Merritt Group? I’m an Account Executive for the Security Group and a main lead for clients...
We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to...
"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the...
This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make...