Long-form content marketing is dead, right? Our attention spans have dropped to a disturbing low of 8 seconds, so content has to be visual, short and simple to engage target audiences. That’s what the marketing world has been collectively preaching for the past...
If you follow the Royals, it has been quite a decade for grand events – from Kate Middleton and Prince William’s wedding in 2011, to Meghan Markle and Prince Harry’s wedding in 2018, to the birth of their first child. What captures the attention of the public is an...
If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a...
Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and...
At Merritt Group, staying ahead of cutting-edge technology in addition to marketing and public relations trends is at the very root of our agency’s core values. Whether it’s expanding our expertise in all things digital marketing (performance marketing, content...
Get to know the latest addition to the Merritt Group team! What do you do at Merritt Group? I’m a Public Relations Intern for the Security, Business Technology and Government Groups. I also support some of our marketing efforts by doing research, creating social...