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The Merritt Group team always looks forward to the best week of the year—Merry Week of Giving—where our offices come together for a week of volunteering, holiday activities and giving back to the local community. We knew this year was going to be different with our...
Most people in cybersecurity know that marketing and selling to today's Chief Information Security Officer (CISO) is not easy. They have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone, let alone a...
Much like any other industry, COVID-19 turned the marketing world upside down. According to Gartner’s Annual CMO Spend Survey, almost half of CMOs reported a budget cut of more than five percent since the onset of COVID-19—many reporting cuts of more than 15 percent....
As we head into the final stretch of an unforgettable 2020, telehealth marketers are likely just trying to keep their head above water. With relaxed policies and the infusion of $200M from the CARES Act, combined with an increase in patient willingness to try virtual...
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...
There are more than 8,000 marketing technology (martech) solutions on the market today according to Chief Marketing Technologist Blog. Who has the time to try even a fraction of the tools depicted in this eyesore of a “supergraphic”? To cut through the clutter, here...