On the heels of Merritt Group's launch of the B2G Marketing Playbook, our very own Matt Donovan (SVP for Government at Merritt) sat down on The Government Huddle with Brian Chidester to discuss the importance of agency-specific efforts in the federal space and...
Throughout the B2B marketplace, businesses face a crucial digital marketing question: "Should we invest in an SEM or SEO strategy to generate leads?" It's not always a simple answer, and there are certainly benefits to each route. To reach an effective solution,...
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...
With consumers and regulators demanding increased transparency around data collection and usage, a reckoning is on the horizon for Big Tech and the advertising industry at large. The unregulated collection of personal data has fueled an entire industry that now sits...
"It comes back to diversity of thought, are you shaping your message for various audiences or are you shaping your message for one?" — Carrie Drake, Director of Government Marketing, Maxar Diversity, equity, and inclusion (DE&I) are in the forefront of a national...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...