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Preparing for RSA 2026: What PR and Marketing Teams Need to Know

by | Mar 19, 2026

Ready for an exclusive, behind-the-scenes look into RSA 2026?

On Thursday, February 26th Michelle Schafer, Senior Vice President and Partner, was joined by special guests Bill Brenner and Alan Shimel for a live roundtable discussion.

In this candid conversation, longtime attendees shared insider perspectives on why RSA still matters, how the show has evolved, and what they’re prioritizing this year.

They dug into what actually breaks through the noise, from pitches and interviews to content opportunities on the show floor.

Watch now to hear insights on:

  • Why RSA remains a must-attend year after year
  • What PR pros should (and shouldn’t) be doing as inboxes fill up
  • Advice for marketing and PR in the last stretch before RSA

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