For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...
While cybersecurity makes headlines all year round, October’s annual National Cybersecurity Awareness Month (NCSAM) brings a fresh opportunity for individuals and organizations alike to reflect on their current cyber defense strategies and how they can improve them...
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't...
Arthur C. Clarke said that any sufficiently advanced technology is indistinguishable from magic, and this year’s unveilings at CES are testing that adage. From self-driving cars to blockchain, here are some of the debuts from the Las Vegas event that shined brightly,...
The latest developments that encompass the business technology market/space — from artificial intelligence (AI), to digital transformation to blockchain — are so much more than a string of buzzwords — they are a series of solutions that are reshaping enterprises for...
Uber has come under fire for numerous scandals over the past year (and even beyond that), ranging from sexual harassment to questionable business practices regarding its app, like monitoring customers long after they left a car. This created a ton of unwanted — but...