As connected devices and “smart” technology continue to transform industries, more and more companies are developing Internet of Things (IoT) solutions that will be part of the projected $1.7 trillion market by 2019. The opportunity is huge, but these companies need a...
When trying to study the IoT market, sometimes it’s hard to identify exactly who you should try to engage with in conversation. However, there are a number of individuals and companies rising to the top in terms of influencers to watch. Let’s take a look at some of...
The summer months are finally upon us! With all the activity this time of year brings, it can be hard to put your health first, but lucky for you, technology is here to help. Whether you are a total tech novice or a full-blown guru, downloading an app that can help...
Internet of Things (IoT) has already begun to transform the way governments operate, but some agencies are further along than others. A recent GovLoop survey of 800 public sector workers found that 49 percent had never heard of IoT, 15 percent weren't sure what it...
Persuading upper management to take risks is a difficult task, no matter the state of the economy. Convincing your CEO to invest in and implement a marketing strategy around your Internet of Things (IoT) capabilities can be difficult, especially with the crowded...
Marketing in today’s fast-paced, ever-changing world can be challenging, and not all strategies and campaigns are successful. This is especially true in the realm of Internet of Things (IoT) marketing, designed to sell connected products and solutions to a number of...