"It comes back to diversity of thought, are you shaping your message for various audiences or are you shaping your message for one?" — Carrie Drake, Director of Government Marketing, Maxar Diversity, equity, and inclusion (DE&I) are in the forefront of a national...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...
A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
The PR and marketing playbook for the past several decades has relied heavily on news distribution services. But today, the divide between legacy news outlets and modern news sites, bloggers and social media influencers is enormous, fragmenting readership and fed by a...
As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...