I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions...
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining...
What do you do at Merritt Group? I am an Account Coordinator within the Cybersecurity Practice group, providing strategic communication support to a wide range of clients in the security industry. Additionally, I manage the Merritt Group LinkedIn, Facebook, Instagram...
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to...