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Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the...
Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get...
The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media...
The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a...
“Did you see what he tweeted?” For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet...
I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions...