The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a...
“Did you see what he tweeted?” For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet...
I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions...
The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are...
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining...