Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...
At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
It’s that time of year again when we’re inundated with tips on self-improvement and predictions for the months ahead. However, 2023 promises to be especially interesting for marketers. Over the past 25 years, we've seen two major recessions, huge advances in...
Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...