You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...
Today’s tech media landscape has become cluttered with an abundance of information platforms and sources. Where, then, are cybersecurity professionals, C-Suite leaders, and CISOs in particular, turning to for in-depth, trustworthy information? Merritt Group partnered...
When we rang in the New Year, the expectations for 2020 were high and the promise of a new decade was within our reach. No one predicted the pandemic that would befall our world during the first half of the year, and with it, the unprecedented challenges that would...
With coronavirus dominating the headlines and our nation undergoing major social and economic upheaval, breaking through the noise and reaching your intended audience is more important, and simultaneously more challenging, than ever before. In-person events like RSA...
In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...