In today's competitive B2B landscape, your brand’s voice needs more than polished messaging—it needs a human face. Positioning your CEO as a thought leader is one of the most effective ways to build trust, authority, and visibility for your company. Done right, CEO...
In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands. Messaging and positioning, which usually go hand-in-hand, form the foundation of a...
While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
In the second of a three-part series on federal account-based marketing Peter Jacobs of Merritt Group, Aaron Heffron of Market Connections and Courtney Hastings of Qlik discuss how information and data can inform content strategies and how messaging, collateral and...
On the heels of Merritt Group's launch of the B2G Marketing Playbook, our very own Matt Donovan (SVP for Government at Merritt) sat down on The Government Huddle with Brian Chidester to discuss the importance of agency-specific efforts in the federal space and...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...