So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing...
Any marketer with a skeptical eye toward content needs to read only one statistic to change their mind: Content marketing generates approximately three times as many leads as traditional marketing per dollar spent. Whether through blogging, producing videos or...
Compared to other industries, healthcare has been slower to adopt analytics -- but the buyer discussion is heating up. Changes in laws, regulations, and reimbursement mechanisms mean rapid transformation in healthcare delivery, and IDC analysts predict that 30 percent...
In our new Health IT Media Coverage and Digital Trends Report, we analyzed more than 200 business, technology and healthcare industry publications to see how four of the hottest trends in enterprise healthcare technology were being covered by media in 2016: Analytics...
Healthcare technology is one of the fastest growing industries in the world. With the U.S. healthcare market predicted to reach $104.5 billion by 2020 and digital health deals totaling $4.2 billion in 2016 — double the amount of investment compared to just three years...
Write when you have an idea. That’s it. That’s the absolute best way to write better blog posts. Sounds simple, right? Then why are so many blog posts not worth reading? Too often, we write blog posts when we need to. That’s not a recipe for writing good blog...