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When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining...
Federal is an old-school market that requires an old-school marketing approach. Right? Not exactly. Successful contractors are going digital. That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market...
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
What do you do at Merritt Group? I’m a Government Writer on the Content Services Team at Merritt Group. I create content, copy edit, form content strategy and provide government policy and marketing perspective for clients selling technologies to the public sector....
The pace of technology innovation - from artificial intelligence (AI) platforms to open source software to cybersecurity - is happening at such a rate that standing still often implies you’re getting left behind. We read regularly about “legacy” companies taking...