As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters? While a lot of older PR tactics can seem out...
The word “ad” can often evoke a natural negative connotation. Consumers do not like being sold to and viewers do not like suffering through irrelevant commercials (especially in today’s on-demand, easy-skip environment). So why do we keep talking about advertisements...
This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening. Despite fears, the global IoT security market is...
Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients. The medium has grown in popularity year over year, with more than one-third of the...
Blockchain for business — is this promising new technology ready for enterprises or just the latest in a string of overhyped, underdeveloped concepts that needs more time and solid proof of concepts to mature? Currently, blockchain is coming down from...
Pretty much every major auto manufacturer around the world is looking to go driverless — from traditional players like Toyota, Ford and Audi to newcomers like Tesla. But some of the industry’s formative players are still making their own impressive moves to enable...