Insights on the SEO shifts you need to know As a partner in cutting-edge digital marketing and SEO, Merritt Group is closely watching how new AI-powered search features, especially AI overviews, are changing user behavior and click patterns. In this post we explain...
In today's rapidly evolving marketing landscape, AI-generated videos are a game-changing advantage. Forward-thinking brands and marketing teams are leveraging AI videos for marketing to level up engagement, save time, and boost their return on investment (ROI). Let’s...
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
As a graphic designer, it’s impossible to ignore how quickly AI is weaving its way into the creative process. From Photoshop’s generative fill tool to Illustrator’s AI-assisted vector generation plugins, design software is evolving to make creation faster and more...